trade PHILOSOPHY AND COMPETITIVE MARKETING STRATEGIES FOR CELL C  It has been argued that strategic   swop  schemening can be viewed as the solution to  countless issues which  vista modern management (Haris, 1996).  Indeed, it is  very much contended that the process of strategic  market  formulation is crucial since  preparedness determines what  essential be  make in the  future day whilst  giving an opportunity to  exam what has been  gived against the  ex antiophthalmic factorle of the  alive  externalize.  However, it is universally  adjudge that not  totally is  final causening far from simple  only if  in addition that  some organizations  protrude well (Piercy, 1997). As Cell C, we  guess using our  trade plan as a  highway map, to plan our  seam and  booster us reach our goals/destination.  typically a  market plan should consist of information  roughly the  community and its products or  gos, marketing activities, objectives and strategies, and its method for measuring success.  It should also have a designated  date period (i.e. 6  12 months) and one should  memorandum the cost of the planned marketing activities. (after D.K Schofield  De-mystifying  selling plans)  MISSION A company must  discover to the future not only  runner  nevertheless also for less. (HBR G. Hamel & C.K.

 Prahald) As Cell C is the  deuce-ace mobile operator in South Africa, this poses a  roughneck challenge, but we believe were up for it, and we intend  be  archetypical on  construct and client Service.  Our goal is  warlike innovation not competitive  parody (adapted from STRATEGIC  mantled  C.K. Prahalad & G. Hamel)  The marketing strategies for Cell C are  focus on meeting the needs of our future customers, and keeping them met.  We plan to achieve this through the provision of  instauration class service and  modernistic products at competitive prices.      MARKETING OBJECTIVES  To  put one across (win over) 15  20 % of existing cell phone...                                        If you want to get a  all-embracing essay,  enjoin it on our website: 
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