Apple Marketing Strategy Essay

1. orchard apple tree commercialiseing schema apple has been so undefeated in these get age give thanks to his fresh, imaginative way to think and do its business awinning junto of exceptional products, bang-up sprint and design, gigantic strategy, innovative commercialiseing, sleekand tantalising communications. apple owes its overwhelming success in the die eld to the iPhone and to the smart iPod and iTunes productcombination, a combination of a great hardware division with great style, great software product, great performance, userfriendly interface, with a total e-business service. The iPod + iTunes halo effect and new-fangled great Mac computers andMac OS software did the rest in increasing apple r scourue stream.In the 5 days among 2003 to 2008 the orchard apple tree share assess increased 25 times, from $7.5 to $180 per share. At july2008 prices, before the US Financial Crisis, apple stock market capitalization was $clx billion.In January 2010 apple s hares topped the $210 mark.But even the surpass companies with the best products guard bottleneck factors which very much avoid full exploitation ofthe opportunities.The iPod.Few population are aware and few market analysts too that for the first 3 years the iPod was an absolute flop. TheiPod was launched in october 2001, and between 2001 and 2004 iPod sales were between 100-200 thousand unitsper get come out, very distant from todays 10-20 million units per quarter, and the iPod sales were not even covering theproduct research & phylogenesis costs.Then, in June-Aug 2004 well-nighthing happened, and iPod sales began to grow strongly, quarter after quarter. Today,we all greet where the iPod stands, and what a remarkable success it is.The iPod made the muckle of apple, and it stands out as the major move point in the company growth.Few heap know that the iPod + iTunes business idea was not conceived inside Apple, but was proposed to Appleby an outside source, a mus ic lover and Engineer named Tony Fadell.More on Tony Fadell and on the iPod merchandise on iPod market StrategyThe iPod marks another outstanding conduct in marketingthe annihilation of competitors.To know to a greater extent see the analysis onThe iPod competitorsIt should be noted that, since the second generation of iPods in 2002, the iPods were made compatible not just withthe Mac operating(a)(a) systems but with Microsoft Windows operating systems as well.We should ask ourselves (and to Steve Jobs) how more iPods would have been sold if the iPods would had beencompatible only with Mac operating systems?Where the iPod is manufactured and assembledThe iPhone.The pipeline of new products which came out from Apple in the last years is impressive, and overwhelming. In 2007,with the successful launch of the iPhone, Apple has marked another milestone in its development and growth.And moreover, the iPhone enters a market the market of smooth phones a market which is mature, an d saturated.Nonetheless, Apple has been able to develop a revolutionist product, and to change the paradigm in the mobile2. Phone market.The iPhone is 5 years up of all its competitors. A wonderful product, horrific user interface, great design. It isnot only a mobile phone, it is a product between a mobile phone and a laptop computer. Even calling it asmartphone is not enough.In July 2008 Apple launched the second generation iPhone, the iPhone 3G.The iPhone 3GS.In June 2009 Apple launched its third generation iPhone the iPhone 3GS.The iPhone 3GS has a 3 megapixel autofocus camera, video recording and editing capabilities, theatrical role control, longerbattery life, 7.2 Mbps HSDPA internet connection. iPhone 3GS is twice faster than the iPhone 3G.The iPhone 3GSprices $199 for the 16GB model, $299 for the 32GB model.more on the new iPhone 3GS on the iPhone 3GS page.More on iPhone Marketing on the iPhone Marketing Strategy page.Apple did great. no doubt. However Apple has done so me serious mistakes.The well-nigh serious mistakes Apple has done concern marketing and distribution strategies in europium.Apple has overlooked the European markets, and absentminded big numbers in unexploited sales. With better marketingstrategy, better communication and distribution, Apple could have made 300% more revenues in Europe in the last 4years. Apple Marketing in EuropeWe met with with Erik Stannow, Apple Vice President of Marketing for Europe & EMEA.We have been burbleing withErik Stannow virtually the marketing and distribution issues of Apple in the European markets and we gave somevaluable suggestions to improve the Apple marketing strategy and distribution in Europe.Well, it seems that in Cupertino they dont care so much close Europe.Steve JobsIf we talk intimately Apple success, about Apple great products, we need to talk about Steve Jobs. Steve Jobs has beenand is the great mind fuck all this.Steve Jobs is a genius, he is a magician, too. He is the mos t skilled computed tomography in introducing new products one morething the most skilled in presenting the key features, and he is a great communicator.Even more important, Steve Jobs has Vision. Vision in the strategy, Vision in the product development, Vision in thealliances.Apple communicating Strategy.Apple communication is sober, intriguing, simple, clear, minimalist and clever. And it has a style of its own. Both inthe tv ads, both in print ads, both in the online communications. A lesson to be learned by many companies in theworld. Well, of course when you have great products it is much easier to entice the costumers, but neverthelessdoing it with style and cleverness is a very good point.It boosts sales, but enhances the brand value too.The known I am a Mac, I am a PC tv ads are a milestone in communications. Smart, simple, effective andhumiliating (for Microsoft ).More on Apple communication theory and on the Apple Commercials I am a Mac I am a PC on the AppleCommunic ation Strategy page.