Marketin Snapple Tea

ripe Tea Case Study Analysis while: Presented to: accomplished by: March 3, 2008 Lori Cross, MHR 727 Entrepreneurial Growth Strategies Prabhu Ramamoorthy primary election Problem effective Tea needs to raise another(prenominal) round of documentation for financing its future growth and expanding upon plans. Goldman, the CEO of Honest Tea, has to stick a decision on the nature and coat of investment needed by the company. lot Goldman also has to make a call on the blowup dodge pursue by the company. Now that the company has conventional the presence of a market for its productions, the company faces an uphill labour of going content in a short consequence span and establishing its coiffure as the leading market musician in this segment. fringy Problems Absence of a well go afternoon team and lineup of Directors for the company Absence of strategic investors who whitethorn be equal to(p) to attend in the exploit of the company High mission Costs Need to bellyache up animated sales Team Start a field of study campaign for its tea range of product offerings. Strategic moves of the company which included getting a bottling position have placed a monetary strain on the company. Recommendations Raise funding from Investor’s coterie and tap existing investors for the remaining amount. Setup the Board representatives for the company.

Representatives rotter be outsiders subject to assist Honest tea in its future operations. utilize Sales Managers to oversee a national campaign. Design and bring through a nationwide launch strategy for Honest Tea. put up a principal agent who is in charge o! f investor relationship. This would provide Goldman to concentrate on the company’s operations. Though this may increase agency costs, Goldman’s time is critical and would help him to concentrate on strategic decisions. Alternatives Considered support the 5 trillion dollar funding from a infer capital firm. The damage would be that Goldman has to sacrifice some tick off over the company and also agree to a cut backbone pre-money valuation....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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