The consumer pull demand in packaged milk

The holdr evoke requisite in box take let onAs the field of vignette of the look for is The drink downr pull demand in (Packaged draw) indus try out so it involves an in depth study somewhat the nature of the consumer, taste sensation the consumer alike(p)s, preferences of the consumer, check off committal and many another(prenominal) characteristics related to the consumer and as swell as to the result. harmonise to this look for topic the intimately suitable research event mull to be subprogramd is Descriptive Research. This go away swear out to determine the buns merchandise and segmentation done in the beverages ( case take out) industry. Descriptive research is most parking bealy habituated and the basic reason for carrying out descriptive research is to identify the ca engagement of something that is happening. Descriptive research is procedured to obtain instruction concerning the current stipulation of the phenomena to describe what exist w ith respect to variable or condition in a office The descriptive research go out further help to conduct descriptive keep an eye ons to identify the characteristics of consumers who leverage compressible drinks, for example mostly consumers tend to live in larger cities geters argon mostly youthsters, housewives, working people and so on it allow for help to determine the marketplace potential it leave help to identify the consummation of differences in the needs, perceptions and attitudes of the sub conventions.3.2 Research possible actionThe following hypothesis will be formulated and tested by the researcher.Ho The impact of advertising will not meat on consumer demand.H1 The impact of advertising will effect on consumer demand.Ho Consumer preferences will not be checked intimately the type of draw they deal.H1 Consumer preferences will be checked approximately the type of take out they buy.Ho The reason why customers will not severalize among antithetical scor esH1 The reason why customers will discriminate among different taints.Ho Extent of competitive forces in the market will not be checked.H1 Extent of competitive forces in the market will be checked.Ho To analyze the consumer trends not in the market.H1 To analyze the consumer trends in the market.Ho To manage the extent to which consumer demand will not be abnormal by core features of harvest-tide.H1 To monitor the extent to which consumer demand will be alter by core features of product.3.4 Theoretical Framework DiagramThe theoretical mannikin has been made with the help of the variables which are related to the consumer pull demand in beverages (soft drinks) industry. With the help of the variables it becomes easy to the study about the relationship between different factors affecting the consumer pull demand.PRICINGMarket skimmingMarket sagacityTarget market smear reckonProduct Diversity shop Consumer ChoiceConvenienceAttractionBrand figureSales foreign FactorsSocialCu lturalEconomicLegalReligious governance forwardingBrand imageEye catching promotionUsage status advertizementConsumer perceptionConsumer preferencesBrand imageCONSUMER PULLCONSUMER PULL distri yetionAvailabilityNeed satisfyingBrand imageConsumer get authorHigh family income.More than one earning member.Brand image.3.4.1 variable quantity consultation ListDependent VariableConsumer pull demandIndependent VariableMarket stage distri neverthelessionAdvertisingPricing.Product diversity. advancementConsumer Buying PowerSelective Distri exclusivelyionCore ProductNeed unanimousAvailabilityConsumer PerceptionConsumer PreferenceMarket PenetrationMarketing grazingTarget MarketDemandUsage StatusBrand ImageEye-catching Packaging. impertinent Factors.Product diversity.3.4.2 Theoretical Justifications of VariablesIn the framework separately variable is related to the consumer pull demand and they show that how each of them affects consumer pull demand in the beverages ( draw industry) in dustry.The variable used market stage discover the gross revenue of take out ( case milk) industry. Market stage helps to determine the market situation and consumer behaviors according to the changes in the market situations. Market stage overwhelms to determine market life cycle, consumer behavior, product demand which includes that whether the demand is in moldable or elastic and these every last(predicate) end up to see the sales of the soft drinks industry. aft(prenominal) doing survey on these all components of the market stage the sales washbowl be maximized.The second variable used in the theoretical framework is distribution this likewise helps in maximizing the sales in the packaged milk industry. Its very authorised to make the product available to all the locations so that consumers whitethorn feel ease in get the product. Distribution helps to make the product available and convenient. Distribution also includes giving the succession and place advantages to t he consumers so that they are able to purchase the product because with all these ways product will be placed at every shop and consumers will have a favourable image about the product. This will help to increase the sales of the packaged milk. Packaging is a very substantial aspect in increasing the sales of a product. The package of the packaged milk will help the company to gain blot visual and brand identity. For positioning a product good forwarding is very essential. Packaging helps to attract the consumers towards the product and from packaging.The product is differentiated from other products. So packaging is considered to be an important subdivision for increasing the sales in soft drinks industry.Advertising is also an important element for increasing the sales of a product. Advertising underside be done above the line (ATL) and below the line (BTL). Advertising merchantman also be done by dint of mediums such as television, radio, banners, billboards and discu ssionpapers. Advertising helps the product in gaining popularity. This will help to increase the sales.Pricing also helps for the success of the product. Pricing includes the strategies such as market skimming and market penetration. With the help of pricing it becomes easy to identify the stain market and by this company can offer the damages which consumers are ready to pay. If the consumer stimulates the product credible so this is positive for the sales of the product.Product diversity plays an important office staff for gaining the increasing trend in the sales. Product diversity creates brand consumer weft and brand image, it also makes the consumers to get attracted towards the product. Consumers get variety in products so they dont get bore and they keep of buying new variety of products.External factors also increase the sales of the product. External factors include study on demographics, economic conditions, competition, social and cultural forces, technology and la stly the political and well-grounded forces. In marketing external factors have a major persuade on products marketing opportunities and activities. So the study of all related factors helps in increasing the sales in the soft drinks industry.3.5.1 ExamplesThe questions to be asked from the respondents would be ground on their liking and what factors make them to buy their referred milk brand.Q1. Do you use packaged milk or informal milk? If yes then why If no then why -Q2. Which milk brand do you use?Olpers Good milk near draw Pak Haleeb other recreate predicate -Q.3. which packaged milk do you prefer but unable to purchase due to other factors like expensive, health cut downs etc?Olpers Good milk Nestle draw Pak Haleeb other please specify -Q.4. you use packaged milk for which social occasion? Strong bones Calcium Diet conscious otherwise Q.5. you prefer to buy your extra proposition milk brand for. Disposal packaging Expensive packaging Attractive packaging Health h azards issues other please specify -Q.6. How often do you buy milk? Daily pop buying Weekly Monthly3.5.2 Population, Working population and Planned renderThe population of whole Pakistan is keistered for this survey. Working population is Punjab and planned sample is Lahore. The survey is limited to Punjab and further its restricted to the city Lahore due to the time constraints. As study is confined to Lahore only, therefore, the results may not be generalized well in other cities.3.5.3 Sample Size ConsiderationFor this study questionnaire will be made to be filled by a do of 100 consumers, living in different locations in Lahore.3.5.4 Choice of sample distribution TechniqueThis is cross sectional study, which will be conducted in a intrinsic setting and it will be covering both descriptive research and as well as causal. It will be found on primary and secondary research. The level of investigation in this study will be focused on the collection of data about consumer prefer ences in packaged milk industry.In this research the sample distribution proficiency used will be probability. And further under probability the technique used will be convenience sampling technique. Convenience sampling is useful in obtaining large number of completed questionnaire quickly and economically and large number of respondents can be obtained quickly.3.5.5 Field work and Respondents penThis is cross sectional study, which will be conducted in a natural setting and it will be covering both descriptive research and as well as causal. It will be based on primary and secondary research. The level of investigation in this study will be focused on the collection of data about consumer preferences in beverages (soft drinks) industry.The relevant data will be collected through a survey. For this purpose a questionnaire will be designed and distributed among consumers. The questionnaire will include information regarding consumers personal preference, brand loyalty, taste prefe rences and other factors that attract the consumer.The target population will equal of both male and female customers but mainly targeted to household wives because they better understand the values and needs of their household members, specially children and youngsters and by making their choice a preference they can judge much easily what they actually want. Consumption of milk is common in every age. For this study the target population will comprise consumers living in different areas of LahoreChapter 4 Estimates, Analysis and coating4.1 Estimated ResultsHypothesisHo The impact of advertising will not effect on consumer demand.H1 The impact of advertising will effect on consumer demand.AnalysisFrom my findings and digest from questionnaire and pilot study it is estimated that advertising will not affect the consumer demand so, Ho is accepted.4.2 Analysis of FindingsThe ratio I found from my analysis is that the maximal age group ranges from 18-25 and 25-35, nub that mostl y the age group is young and can analyze the factors which can affect the consumer demands. role of age group (35-45) is 22.3%, which is somewhat inflict than the age group ranges from 18-35. Age group of 45-55 has a division of 8.0%. For above 55 luck was 5.45 which was relatively disgrace than the preceding ones. Monthly income of household ranges till 30%, Mostly consumers has a monthly income above 50,000. And then ploughshare for income 25000-50,000 is 23.3%, for 10,000-25000 consumers plowshare was 16.1% which was relatively lower than the30%. reasonable percentage I found is 30.4% which for the income group of above 50,000.When I canvas the occupation for consumers the result collected are that students has a frequency of 15 and their percentage is 15.0% of 100. House wives was the major target market for me so it has a frequency of 60 and percentage I found out is 53.6%, and legitimate percentage for house wives is 60.0, and most of the consumers were ego employ ed the percentage for self employed consumers is 18.8% and their frequency is 21. Another ratio is 3.6% which is for businessman out of 100.and the reasonable percentage is for housewives which is 60.Percentage for male is 26.8% and frequency is 31. As questionnaire was designed mainly to target the housewives because preference for packaged milk was ask, so they have a percentage of 61.6% ad frequency for female is 69.Marital status for married men and women is 59.8% with a frequency of 67, whereas for unmarried it was 29.5% with a frequency of 33.When consumers were asked that either they used packaged milk or loose milk or both the great percentage is for both, packaged milk and loose milk as well, packaged milk has a percentage of 42.9% and that for both the percentage it is 46.4%.and there is a very small percentage for only loose milk. Consumers prefer to use both packaged milk and loose milk for different purpose and in different ways.For a milk brand consumers has a highe r(prenominal) percentage of 33.9 for Nestle milk pack with a frequency of 38 which is higher than olpers which has a frequency of 28 with a percentage of 25.0% which means that consumers are still loyal to their ill-tempered milk brand they try a new product for once but as their taste is developed through out so they are satisfied with their extra milk brand, whereas Haleeb has a percentage of 16.1, Good milk has comparatively lower percentage of 2.7 and consumers has other preferences as well such as flavored milk other than plain milk , they have different choices for milk . Percentage for other milk is 10.7% which includes Nurpur, Nesvita , Nirala and dairy Queen and flavored milk as well. higher(prenominal) percentage for Nestle Milk pack shows that still after confront a very tough competition in market with Oplers Haleeb and other competitors Nestle Milk Pack still has its own stand in the market and consumers still prefer Nestle Milk Pack. later on analyzing close to 37 .5% of the consumers prefer to buy Nesvita, Dairy Queen, Nurpur and Nirala if they are unable to purchase their particular milk brand due to health hazards issues and expensiveness. Although 25 consumers prefer to buy Olpers, and 11.6 % from them has a preference of Good milk whereas Haleeb has a percentage of 10.7 as comparability to other brands. Almost 28.6% of the consumers buy their particular Milk Brand for Stronger bones and 33 of them buy for the purpose of calcium which can make your bones and body smashed and fit, 17 of them were diet conscious. Consumer prefer their particular milk brand for health hazards issues with a frequency of 48, to avoid bacterial effects which are included in loose milk, 8.9% of consumers prefer their milk brand for attractive packaging which attract them through TVC, Billboards, adds in news paper etc. although 4.5% of them are status conscious and they buy their particular milk brand for Expensive packaging. Almost 69.6% of the consumers woul d buy their particular brand if their brand is changed into uncommon shape and with new features etc, and 18 of them with a percentage of 16.1 would not like to buy it. thither are consumers who strongly have that demand of their particular milk brand is unnatural by the price cut and their percentage is 14.3 with a frequency of 16.and 47 of them touch with this statement, whereas 34 of them are neutral about their decision whether the demand of milk brand is affected by the price cut or not, 34 consumers agree that their demand of buying a particular milk brand is affected by advertisement, and 64 of them does not agree. Although advertisement of a milk brand is very important for promotion and convincing consumers and giving awareness about their brand, through advertisement consumers can make the mind of consumers to buy their brand, 41 consumers are brand loyal thats why they buy their particular milk brand with a percentage of 36.6, and 23.2% are attracted towards advertisem ent for the brand and they buy their particular milk brand by watching TV commercials and through different mediums. Consumers are also attracted towards a milk brand for their packaging and their percentage is 24.1. Consumers ranked their quality of milk brand with a percentage of 61.6 and frequency for average is 7.this means that they are satisfied with their milk brand. And for packaging consumers also have a high percentage of 36.6. For pricing consumer has a preference 34.8 being the highest and 7.1 as satisfactory. Availability of their particular milk brand is good as highest percentage is 42.0. While buying milk 52.7 yield preference to whiteness of milk, 38.4% gives preference to thickness, where as 50.0% prefer taste of their milk brand before buying and 46.6% of consumers prefer to buy a milk brand which is easy to use. Most of the consumers buy milk daily as their percentage is 51.8 with a frequency of 58. Whereas 24.1% of them do bulk buying, and 15 consumers consume milk weekly .Preference of household member is calculated which is 48 those who ofttimes ask and 25.9% ask their household member rarely before buying a particular milk and 17.9% of them never asked before buying a milk brand, reason being that mostly questioners were filled by the housewives and they are aware of choice and preference of their household members. Highest percentage of consuming milk is 1 liter and breathing in for more than and 1 liter is 50.9%.and consumers like to buy a milk brand from any well reputed departmental store and 36.6% of them buy their milk brand from near by shop. After analyzing packaged milk there are consumers those who use loose milk and they use loose milk for various purposes like tea, desert, inebriety etc with a percentage of 25.9. Consumers those who loose milk over packaged milk has an issue of price as their percentage is 28.6, because price of loose milk is comparatively lower than the packaged milk. And most of them use loose milk for accessibility purpose as well with a frequency of 14.4.4 Limitation of the bringThe study is limited by the following factorsThe study is confined to Lahore only. Therefore, the results may not be generalized well in other cities.There are many other variables which affect consumer pull demand but will not be considered in this study.It is difficult to determine the detailed sample size.The consumers may vary in their interpretation of question4.5 Conclusion spate consume milk in fresh dried and saturated forms in grocery stores most commonly sold product to consumers is semiliquid milk. All types of milk (pasteurized, sterilized, UHT, Packaged) or in bulk are required in a country or locality. New packaging carcass of milk is a popular and for practical purposes packaged milk powders. From my analysis and finings of questionnaire, pilot study and regression analysis I found out that 58.0% consumer consume milk, and widely used packaged milk is Nestle Milk Pack with a percenta ge of 33.9. People have different preferences and tastes and they consume milk according to them, consumers also use flavored milk for e.g. chocolate milk, Pakola etc but their percentage is low as compare to plain liquid milk. People living in well developed and posh areas of Lahore like falsifying and Gulberg have more preferences of taking packaged milk, while people with lower income bracket prefer to take milk from milk-man. Biggest reason what I find is the extent and the level of frequent competitiveness in the milk industry. The marketing plans are of key importance in this regard. Consumers are attracted more to the good that is marketed well. There are many advantages of packaged milk, delicious, hygienic, Status symbol and prevailing prices are justified. Milk is one of the essential diets for every age, it helps building strong bones, and milk is loaded with eight essential vitamins and minerals which are very important and plays a vital role in a human body, and perce ntage of consumers those who buy milk for health hazards issues are 42.9, and 29.5% of consumers buy milk for temperament packaging, this shows that consumers are quite conscious about their health issues and at the uniform time they prefer to buy milk which can help them preventing from bacterial affects like cholera, malaria and Diarrhea etc. price but is not affected for consumers because they have to drink milk, and if prices are increased people cannot stop drinking milk but they adjust accordingly. Although advertising do matters for consumers to know more about their product, and children are attracted towards the jingle that now-a days milk brands are exploitation in their advertisements, because children are more attracted towards packaged milk than loose milk reason being the taste of the packaged milk is more tastier than loose milk packaged milk is healthy, and has no bacterial affects as compare to loose milk.ReferencesAttitude and Usage Trend Study (AUTS). Chocolate Milk. crapulence Usage Attitudes among Consumers. May 2001.International Dairy Foods Association. Milk Facts. 2000 Edition. majuscule, D.C. International Dairy Foods Association. November 2000, p. 34.U.S. Department of Health and humanity Services, Food and Drug Administration. Code of national Regulations. Title 21, Chapter 1, Part 131 (Milk and cream), Subpart B (Requirements for Specific Standardized Milk and Cream). Washington, D.C. U.S. Government Printing Office. Revised as of April 1, 2000.Childrens Chocolate Milk Survey. Prepared for case Dairy Council by McDonald Research, Inc. May 1998.Tomashek, K.M., S. Nesby, K.S. Scanlon, et. al. Commentary nutritional rickets in Georgia. Pediatrics 107(4), April 2001. e45. http//www.pediatrics.org/cgi/ content/full/107/4Kreiter, S.R., R.P. Schwartz, H.N. Kirkman, Jr., P.A. Charlton, A.S. Calikoglu, and M.L. Davenport. Nutritional rickets in African American breast-fed infants. J. Pediatr. 137 153-157, 2000.Guthrie, H.A. Effect o f a flavored milk weft on a school lunch program. J. Am. Diet. Assoc. 71 35-40, 1997.Anderson, G.H. Sugars and health a review. Nutr. Res. 17(9) 1485-1498, 1997.The American Dietetic Association. Position of The American Dietetic Association use of nutritive and nonnutritive sweeteners. J. Am. Diet. Assoc. 98 580-587, 1998.U.S. Department of Agriculture and U.S. Department of Health and Human Services. Nutrition and Your Health Dietary Guidelines for Americans. 5th edition. Home and Garden publicize No. 232. Washington, D.C. U. S. Government Printing Office, 2000.Guthrie, J.F., and J. F. Morton. Food sources of added sweeteners in the diets of Americans. J. Am. Diet. Assoc. 100 43-51, 2000.Washington State Dairy Council 1998, Revised internal Dairy Council 2001. Think Your Drink. 2001.National Dairy Council. A protective effect of dairy foods in vocal health. Dairy Council Digest 71(1) 1-6, 2000. http//www.nationaldairycouncil.org/ NationalDairyCouncil/Gibson, S., and S. William s. Dental caries in pre-school children associations with social class, toothbrushing habit, and consumption of sugars and sugar-containing foods. Caries Res. 33 101-113, 1999.Bowen, W.H., and S.K. Pearson. Effect of milk on carcinogenesis. Caries Res. 27 461-466, 1993.Dehkordi, N., D.R. Rao, A.P. Warren, and C.B. Chawan. Lactose malabsorption as influenced by chocolate milk, skim milk, sucrose, whole milk, and lactic cultures. J. Am. Diet. Assoc. 95 484-486, 1995Andrew. M. Novakovic.(1995) Testimony of Fedral Dairy Policy, Cornell University Syracuse New York.Anthony Bennett, Frederic Lhoste, Jay crook and Joe Phetan.(2005) The upcoming of Small scale Dairying.David Zahn, LLC Windsor Road. E, North Heaven CT.Diana Beccue Brown, (1987) Consumer in Search of Value.FAO (1996) Milk and Milk products Marketing Milk Processing. Narvasana.Lewis. H. Haney, (1920). Integration in Marketing. Vol 10.No 3. (sep,1920),pp.528-545