Electrinic and Digital Media Paper Essay

Historically the role of media in our society was one of delivering watchword and information for the sake of k instanterledge. According to Vivian, the recents media served as the major watch dog in the gathering and share of information across the world. Traditions of a culture, such as China, lead abundant been created an opportunity for free creative and artistic expression as a means of media exposure in countries where there is great government regulation. straight in a much contemporary role, media has become so merged in peoples lives that many are swimming in a nap media ocean of communication. Media multitasking has become such of a pattern routine for most people, that without media their lives would be empty (Vivian 2011).Over the years mass media has advanced in so many areas, becoming the technological aid transmission of messages to mass audiences (Vivian 2011) of photography, sound, and transmission. Technology has been the foundation of mass communication in the media industry for years. If not for the invention of the opinion press, books and newspapers may have never been published. Mass media has become almost solely dependent on the engineering science of today. Technological development of the Internet offers the potential, if appropriately utilized, to be an enabler of a more sustainable future (Ahmed 1999).Mass communication has evolved through the years with the ontogenesis of various technologies such as printing, chemical, digital, and electronics. These technologies have contributed to media growth far beyond what anyone could believe early in the history of Mass communications. Particularly with the increase of Chemical and Electronic technologies movies became popular and the radio and television mediums sky rocketed in popularity. Photography early on helped to increase the power of the printed word by bringing words to life by leading the charge in producing pictures in books, newspapers and magazines. The recordin g industry has evolved from the phonograph to the iPod allowing for radio to be everyplace and communication being transferred through airwaves for audiences which printed sources could not reach.Much of the technologies from above have become more of a necessity rather than a lavishness by which only a few persons can benefit. With the invention of the printing press the newspaper industry has been able to mass produce a product from an initial template of an idea. Cameras and projectors have moved past capturing a moment into creating a moment vision, by understanding the eye retains a vision of a period of season, and if multiple photos could be taken, linked together, and flipped quickly, the homophile eye could be tricked into visualizing motion of an object. Creating a continuous motion, which later became know as Film and now digital photos.With the development of digital applied science there has been great efficiency brought to various aspects of many peoples lifestyles . (Vivian 2011). Bell Labs lead the way in revolutionizing a new media boulevard known as The Net. The internet in the early 1990s was vastly evolving into the next means of mass communication. Bell Labs was in the nous of the digital age by walking us into a media convergence. Where bits of data, we commonly refer to as messages, could be transmitted over the internet in large capacity at a certain rate of stimulate and reassemble as readable text upon reception at its destination. right off in 2012 because of the efforts of Bell Labs the digital age has advanced throughout time to where we once dialed a phone number from memory, we now speak a name and our phones dial for us. Smartphone devices have opened up a new world where everything is truly at your finger tips. Where Companies once relied on Trucks and warehouse for logistical need for distributing their products, they now have cut cost by utilizing the internet. Products such as books, magazines, and newspapers, printed media, have bought in to the immediate delivery of their brands in a matter of minutes versus days or weeks even.In the weather 20 years all of the new trends and developments within the electronic and digital media industry the role of mass media has changed but yet still mud the same in its function. Persons, who once in casual conversation referred to their line of business as the newspaper business, now have restricted their verbiage and now work in the news business.ReferencesCREATIONISM Study & teaching MASS media slap-up Britain ROYAL Society (Great Britain) RELIGION & science REISS, MichaelAhmed, Pervaiz K. Hardaker, Glenn. Business Strategy & the environment (John Wiley & Sons, Inc). Jan1999, Vol. 8 Issue 1, p75-81. 7pVivian, J. (2011). The media of mass communication (10th ed.). Boston, MA Allyn & Bacon.