Critical Thinking, Apple Inc.

APPLE INC 2 Voted as the most innovative troupe for three consecutive years during 2006-2008 and voted as Americas figure of speech 1 most Admired Company (McGregor, 2008), orchard apple trees faces a major take exception to continue addition at this level. Describe devil factors you trust Apple should consider as the company develops long-term strategy for growth. I think that as Apple continues to move forward with out the guiding displume that was Steve Jobs, they have to consider the impact that competitors are going to have on their market place share.There are now several competing devices similar to the iPhone, iPod, and iPad in the market place now. Apple will have to continue the tradition of innovation, and homegrown product learning to stay on top. With new leadership, comes new shipway of doing things. Even though the new CEO of Apple inc, Tim Cook is a Steve Jobs protege, he will have his own style, and it remains to be seen how some(prenominal) of an impact t hat is going to have in the future. For the moment Apple seems to be doing just fine. Current earnings over this period a year ago are up. (Apple Inc. 2012)If Apple were to build a balanced scorecard, what two objectives do you think should be included in the learning and growth perspective? In a cognition-worker organization, people the only repository of knowledge are the main resource. (Balanced Score Card Institute, 2012) Apple should continue to underwrite the professional development of its managers and engineers. The talents of these people have brought Apple to where it is today. Product development should be another objective. Apple inc. has been doing things right (for them) for quite awhile now.Their great power to innovate, and develop products that are simple to use has been one of the keys to their success. APPLE INC. 3 References Balanced Score Card Institute. (2012),Balanced Score Card Institute- A schema Management Group Company Retrieved June 10, 2012 from htt p//www. balancedscorecard. org/BSCResources/AbouttheBalancedScorecard/tabid/55/Default. aspx Apple Inc. (2012) Apple Inc. Retrieved June 10, 2012 from http//www. apple. com/pr/library/2012/04/24Apple-Reports-Second-Quarter-Results. html