Challenges of Mobile Commerce Essay

Currently, there are a number of unsettled mercantile system drills that can be used by consumers with suitable handsets. For example, in a flash customers in some countries like Japan and UK shop via their supple handsets scarcely similar to shopping in malls. The applications include busy banking (financial services), advertising, product post and shopping, auction and reverse auction, and entertainment, to name a few (Varshney and Vetter, 2001). dishearten 1 shows summary of roving e-commerce that is now available in market. The table in addition explains the relevant questions for each energetic commerce applications.Among twelve issues in mobile commerce, this paper only considers three of them they are security issues of mobile commerce, study of complex application in limited speed of mobile processor, and human-handhelds interface through the development of attractive graphical user interface in mobile devices (Tarasewich, Nickerson, and Warkentin, Merrill, 2002 ). Amidst the increasing number of consumers that shop online via mobile devices, there is a potential threat that could prevent the fast adoption of mobile commerce the threat is security.It is known that electronic commerce including e-commerce is potential to malware that contains viruses, adwares, or hijackers that befool our credit card randomness and sending it into a remote innkeeper for further criminal actions. In order to eliminate this threat, mobile application developers provide high-level threat into personal and corporation confidential information much(prenominal) as password and personal identification number (PIN).Since computer technology has gone mobile, the applications and computer program alike follow. Therefore, it is also leafy vegetable to find many applications that tailored to work on mobile devices much(prenominal) as wireless e-mail and Microsoft Office for mobile handsets. However, mobile devices pass on some drawbacks such as limited bandwidt h allocation that restricts the use of several(prenominal) mobile applications such as video conferencing over the phone, high-speed internet, stack on demand and may others.In addition, mobile handhelds are also limited in processor speeds in which highest processor speed for emblematic PDAs is about 400 MHz while desktop computers have achieved more than 2 GHz. The question is what type of interface that between the messaging services. Fortunately, to alter and enable customers to use mobile devices, currently, there is new module called a hyperbolic tree that allows users to view and present their information on an easy-to-use, interactive, multi-dimensional tree, with supernumerary visual navigation features.By definition, hyperbolic trees are dynamic visualizations, conscionable like tree map, fisheye view, cone trees, cam trees, and perspective wall that base on interactive manipulation of the structure of the information (Ovaska, 2004). The interesting break up in the development of visualization in mobile handhelds is that fact that such devices such as smart phone and PDA have refined screen than desktop computer. This fact underlies the way information presented in the devices. industrious commerce is the next step of online commerce. Therefore, the opportunity for mobile commerce lies on the number of mobile service penetration rates. According to ITU (2005), UK records 62% of mobile penetration rates. This considerably high penetration rate has put mobile subscribers in the U. K. to surpass those in fixed phone lines and imply that mobile commerce will be easily adoptable by U. K. consumers. Table 2 shows U. S. internet penetration rate compared to other countries in the world.