Google's Strategy

#1. Current Strategy: line key aspects of the firms strategy and provide your view of how well that strategy is working. impart a SWOT analysis and a financial analysis. at bottom each of the four SWOT categories, list the several(a) factors in their rank gild of importance. Strengths- The number one attend locomotive engine which substance abusers generally consider to be the virtually reliable and round-eyed to use -Strong brand recognition vacates them to check without the need for protracted advertizing -Unbiased results that users typically prefer. Sponsored links are advertised as much(prenominal), and companies bid on key dustup so that they go to the highest bidder. -Wide range of separate services like email, news, maps to move in users and provide a space for advertising Weaknesses-Controversy in some different nations regarding free-speech and unbiased search results -Lawsuits with other companies and the great unwashed regarding technology rights and rights to privacy - frank interface that does not allow for large advertising segments Opportunities- sum up advertisements on its other services like email, YouTube, etc.

-Advertise on mobile devices -Google is such a large and successful companion it can supposition into new services via strategic acquisition Threats-Google relies on other portals provided by companies such as Microsoft or apple on handheld devices and losing those contracts could mean a loss in user traffic -No barriers to entry in the market so other competitors can create their own product and drop absent customers -G oogles system of charging customers for adve! rtising can be erroneous belief and not ideal for some companies as the cost-per-click or sum of money can be misleading #2. Key Strategic Issues: Identify tercet key strategic issues that the CEO of the firm should be paying the most attention to (in their prioritized rank order of strategic importance). apologise your prioritization logic, why each issue is important, and what will pass away (and when) if they come int address...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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