Bmw Case Analysis

BMW recently broke through the boundaries of auto advertisement and commercials, introducing to the universe five for lay outful films created for the Internet. Instead of repeatedly flashing the pelf of the car in the enamourers face, these films took a more(prenominal) penetrating approach and use the cars as actors in the scenes. Not reasonable now did world-renowned schoolors direct these films but the idolized Clive Owen as well as was the chair actor. These short movies were un manage anything the public had ever seen before and the absorbing storylines resulted in a tremendous industry wide buzz. corporation responded in numerous ways; some wanted BMW to call down more short films; others wanted them to make a unmown movie. It also had a large impact on tantalising consumers to acquire a BMW or expose them further to the disgrace as people had to become a member on the BMW website to view these films. After this positive and eager response from the public , evil chairwoman of marketing for BMW Jim McDowell was faced with the tough decision of what to do next. Should they relate on with this spark and create a bleak serial of BMW films, should they make a full length movie, or should they just celebrate their success and move on to something late and not risk beating this idea to death.

After considering these options, it is recommended that BMW takes this pulse and thrives rancid it until they come up with a new groundbreaking idea, and to dot at just these five films. The reason why they shouldnt continue on producing more short films is because after(pren ominal) such(prenominal) an overwhelming res! ponse from the first set, the standard and expectation if they were to fall more is high. BMW also knows first hand that the second instalment around of things is less successful as things get repetitive. display audience that saw and loved the films have already been overt to this cause of marketing from BMW and releasing more films just like the latter, isnt going to change their minds about buying a car if the first ones havent. These people who are...

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