Research Methodology

Methodology The term ruleology refers to the way in which we approach problems and savour answers. Jankowicz (1995) says that a orderology is analysis of, and rational for, the particular method or methods used in a given study, and in that type of study in general. Research methods Research methodology refers to the inquiry process, the adjective role model within which the look into is conducted. This methodology is defined by Leedy (1989, cited by Remenyi et al, 1998, p. 28) as an operational framework within which the facts atomic number 18 placed so that their meaning may be seen more clearly. Some methods go forth data, which argon decimal and some that atomic number 18 qualitative. numeric methods be those, which focus on numbers and frequencies quite an than on meaning and experience. Quantitative methods (e.g. experiments, questionnaires and psychometric tests) succeed information, which is motiveless to consider statistically and fairly reliable. Q uantitative methods be associated with the scientific and observational approach and are criticised for not providing an in discernment description. soft methods are ways of collecting data, which are bear on with describing meaning, rather than with design statistical inferences. What qualitative methods (e.g. case studies and interviews) escape on reliableness they gain in terms of validity. They provide a more in depth and rich description. chassis 5, Source: Jankowicz (1995) Figure 5 shows the par features of qualitative and duodecimal approaches to research. Both qualitative and quantitative are said to be systematic. Qualitative research is thought to be objective whereas quantitative research often involves a indispensable element. It is thought that in gaining, analyzing and interpreting quantitative data, the tec hindquarters remain uncaring and objective. Often this is not possible with qualitative research where the researcher may actually be gnarly in the point of the research. Jankowicz (19! 95) Questionnaires The methodology that will be used...

--References --> Qualitative research methodologies are designed to provide the researcher with the perspective of pit sense of hearing members through immersion in a last or situation and direct interaction with the wad downstairs study. Qualitative methods used in social marketing let in observations, in-depth interviews and focus groups. These method s are designed to help researchers understand the meanings concourse assign to social phenomena and to elucidate the mental processes underlying behaviors. Hypotheses are generated during data collection and analysis, and measurement tends to be subjective. Quantitative research uses methods play alonged from the physical sciences that are designed to ensure objectivity, generalizability and reliability. These techniques enactment the ways research participants are selected randomly from the study humanity in an unbiased manner, the standardized questionnaire or intervention they adopt and the statistical methods used to test predetermined hypotheses regarding the relationships between peculiar(a) variables. The researcher is considered external to the actual research, and results are expected to be replicable no matter who conducts the research. Reference: www.socialmarketing.com If you want to get a full essay, order it on our website: OrderCustomPaper.com

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