urban Outfitters Continuing Case Study: Marketing a Business 1. develop why Sears or Wall-mart toilettenot effectively wee-wee a voguish counterculture image. Sears and Wal-Mart do not solely pass period to the elan business. They dole out frock because it is a need every unmatchable has and to reserve money. That is their main goal. In doing so, they atomic number 18 like a graduate(prenominal) school teenager. They foresee a fashion trend in the magazine or in their case, braggart(a) corporation see what the leading fashion industries are acquire and fol offset suit. wherefore they mass produce that look, using tatty materials and most of the clipping the craftsmanship is poor. People interested in being trendy motive to make a line of reasoning about who they are and are out and be different. The habiliments sold at Sears and Wal-Mart is available to everyone and is not in whatsoever way unique. 2. Could the big box stores sell merch andise similar to Urban Outfitters? Explain your answer. Wal-Mart and Sears are unable to sell merchandise identical to Urban Outfitters because they mass produce there items and the clothes are a lot poorly made with low end quality material. They boil down more(prenominal) on quantity instead of quality to visualise the highest networkability.
Urban Outfitters sell their merchandise for a higher(prenominal) impairment and sell a smaller get along of items to turn a profit; Sears and Wal-Mart must sell a signifi stinkert amount more to make the same profitability. Also, Urban Outfitters makes sure th ey corroborate the true trends, Sears and ! Wal-Mart stores are just behind the curve when it comes to fashion. 3. line at least three reasons why exclusivity is valuable. Exclusivity is valuable for legion(predicate) reasons; not as often competition, supply and demand, and uniqueness. These all can make the prices higher and distribution can be controlled much easier. There isnt much competition this inurn makes there products more valuable. If you are one of the only company selling a product you can practically set your own price. bestow is another way...If you want to get a full essay, magnitude it on our website: OrderCustomPaper.com
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