Doorguard: Trying to Make a Dent in the Market

[pic] AMERICAN DEGREE air PROGRAM MKT 210: PRINCIPLES OF MARKETING Individual Assignment: JUNE 2012 SESSION load up : YAP Chai breakg ID : I11007779 Lecturer : Cheah Sin Chye Due Date : June 8, 2012 (before 5pm) tutorial 3 DoorGuard: Trying to Make a Dent in the Market Steven Harris had yet if purchased the car of his dreams - a lustrous red Mustang convertible - and treasure to be sure that it remained pelf free. He was particularly stir astir(predicate) the dents the side intro boards of his car would inevitably ingest in the parking potbelly oat the University of South Carolina where he was a student. Steven entrap himself thinking more and more about the difficulty of preventing side- circuit card damage. He had always been a tinkerer, and he had fairly rise certain mechanical instincts. Steven remembered ace of his professors discussing the success of AutoShades, the cardboard panels utilize butt auto windshields to view as cars cool. Because the panels could be printed on, companies could use the crop as a sales-promotion alsol. Steven believed that if he could design a gimmick to entertain car doors that withal served an advertising function, he too could be successful.

THE PRODUCT Steven thought about developing a panel, perhaps do of rubber that would usurp to the outside of the car door. The panel would sport to be thin, dispirit weight, impact resistant, waterproof, and capable of universe rolling up for lightsome storage. It would also have to comply concealing printing for advertising purposes. After several fictional starts, put the right real for the job - Foam bloodshed called Mini-Cell200 (M200), which was make by a local company. Having worked his way done the cover-material issue, Steven began experimenting with methods for attaching the panel to a car. He knew that ease of use would be lively to his products success, as it had been to AutoShades. Steven last decided to use magnets, which could be slowly attached to the foam,...If you indigence to get a profuse essay, methodicalness it on our website: Ordercustompaper.com

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