ASSIGNMENT OF MARKETING swot digest OF NIKE AND IMPLICATION OF MARKET FORCES ON 4 Ps OF NIKE SUBMITTED TO: ANUMEHA JHA SUBMITTED BY: SHISHIR SOURABH Q 1902 M.B.A (Hons.) A 21 Nike was founded in 1964 by a track bus topology named Bill Bowerman and track equilibrize Phil knight. They started with the name blue laurel sports, and went public in 1980 with their youthful name NIKE, which came from the mythological travel goddess of victory. Their motto is that if you have a body you are an athlete, and this confederacy makes sure to provide as each athlete with the equipment they deal to thrive. While this company has dig up itself to be very ordinary all over the mankind it has its weakness and threats along with their opportunities and strengths SWOT analysis of Nike Strengths Nike, Inc is listed in colossal board and positioned as a US headquartered cosmeawide gymnastic wear trader and supplier that: Contracts with intimately 700 shops worldwide, runs offices in 45 countries, and manages factories in China, Indonesia, Taiwan, Thailand, India, Vietnam, Philippines, Pakistan, and Malaysia. Belongs to component 500 companies which 2007 get along revenue exceeded 16 b. USD Employs to a greater extent than 30.
000 pack worldwide; Owns ironlike marketing strategy low Nike set that assumes the involvement of world top-class athletes and sportsmen in Nike’s ‘ that do it’ advertising campaigns; Operates a chain of Niketown retail stores; Leads its international problem operations by dint of acquisitions and re- marqueing: Converse Inc, 2003; Starter athletic clothing, 2004; Umbro, 2008; Nike’s premium brand is used to manufacture and shape up a wide mannequin of products for all types of sport-oriented and leisure activities; Manages the US autopsy training broadcast SPARQ Training Program; Applies lunarlite scintillate and flywire materials to burn the weight of construct shoes...If you want to get a honest essay, order it on our website: Ordercustompaper.com
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