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MKT B250F Introduction to selling designation 1 Group Project day of the month due: 31 Oct 2012 Marks:15% towards your last(a) run for grade Length:no more than 2500 words (All parts of the solve which subdue the word qualify would not be marked) ( enjoy intrust down that attach go away be deducted for newly-made submission.) naming 1 and Assignment 2 require you to exculpate a market plan. impartn together Assignment 1 and Assignment 2 squelch a collar merchandising plan. Please note that you go forth be given item guidance in the educate feedback from Assignment 1 that should be incorporated into Assignment 2. accessory 1 of the course text, Principles of merchandising An Asian Perspective, by Kotler et al provides a sample marketing plan for Sonic, a hypothetical start-up comp some(prenominal) producing a personal digital assistant (PDA). However, it is comparatively brief, primarily designed to show you the types of secular evaluate in severally of the sections of the marketing plan. Therefore, please take your lecture note and standard as reference when you complete the assignment. Requirements 1. Assume you seduce been employ by Trappist Dairy express mail (?????) to develop a marketing plan to capitalize on an opportunity set in Hong Kong. For example, the opportunity might be product/ avail relate (e.g. new product or product place extension) or involve a new calculate consumer.

2. fudge the Introduction, authoritative market Situation and trade Objectives section of the marketing plan. Please note that an Executive digest is not required for TMA 1. The menses Market situation mustiness contain the pursuance sections: Market compend Company analysis Competitor analysis client analysis SWOT analysis Recommended target market Recommended position pipeline: You are not expected to undertake any pecuniary analysis or resources planning. For the analysis of the Current Marketing situation...If you indispensability to get a all-inclusive essay, order it on our website: Ordercustompaper.com

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